I haven’t blogged on this site in quite awhile. So, if you’ve been wondering what I’ve been doing during the last 489 days, I’ve been doing a whole lot of hockey-related work for the Penguins. My friend from high school, Alex Duffy, recently interviewed me for a piece on her website, socialmediaandco. Here is a peek at some of the article. If you want to read the whole thing, CLICK HERE.
AD: What is your job title? What does that job entail?
AP: My job title is “New Media Coordinator”. I manage the Penguins Social Media presence. Essentially, I am posting on Twitter, Facebook, Instagram, Snapchat, Vine, Google+, and Pinterest all the time, but in a strategic fashion. I take content that is created by our writers and video team, frame it, and get it out to our 3 million social followers/fans. I put together reports on how the content is performing and then optimize it based on our analytics. I also do this for our sponsor integrations on digital (planning, execution, and reporting). Other than framing content, I’m also a short-form content producer. I live tweet games, make graphics, engage with fans, respond to customer service concerns, and act as a fellow fan for our followers. I also work with and/or decide on various social media related vendors including analytics platforms, contesting tools, fan content aggregation platforms, and social media integrations in the Penguins mobile app. Continue reading